Betsson завершила покупку оператора NetPlay TV

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Betsson переносит неэффективные операции NetPlay на Мальту

Оператор онлайн-гемблинга Betsson переводит персонал дочерней компании NetPlay из неэффективного британского подразделения в основной онлайн-центр на Мальте.

Информация о переезде британского подразделения NetPlay появилась в пятницу. Об этом сообщило издание eGaming Review.

Этап интеграции закончится в ноябре 2020 года и затронет около 40 сотрудников компании.

По данным представителей Betsson, эта необходимая мера, предпринятая с целью повысить эффективность слабых брендов компании, среди которых NetPlay TV, Jackpot247, Supercasino и Vernons.

Переезд на Мальту был приурочен к истечению срока действия существующих телевизионных контрактов NetPlay с Пятым каналом и ITV.

Закрытие офиса в Великобритании может привести к увольнению, но некоторым сотрудникам будет предложена возможность альтернативной занятости и переезд на Мальту.

Напомним, что оператор Betsson приобрел NetPlay в феврале 2020 года. Производительность предприятия не соответствовала ожиданиям бывшего генерального директора Ульрика Бенгтссона. Высшее руководство компании пока не готово отказывать от дочерней компании и ищет выход из сложившейся ситуации.

Betsson’s offer to acquire UK gaming operator NetPlay TV approved by shareholders

Today, the requisite number of NetPlay TV plc (NetPlay) shareholders have voted to approve the scheme of arrangement regarding Betsson AB’s cash offer to acquire all shares in NetPlay and its implementation. The offer is still subject to the High Court of Justice sanctioning the offer, and certain other conditions as set out in the offer document.

On 2 February 2020, Betsson AB and NetPlay announced that they had reached agreement on the terms of a recommended public cash offer pursuant to which Betsson is proposing to acquire all shares of NetPlay, a company listed on AIM, a market of the London Stock Exchange. The offer is to be implemented by means of a court-approved scheme of arrangement, which is regulated, by the UK Companies Act and the UK Takeover Code. Further details on the offer can be found on www.betssonab.com.

The expected time plan for the remaining steps in the offer process is as follows:
29 March 2020 – Court hearing to sanction the scheme of arrangement
31 March 2020 – The scheme of arrangement becomes effective (meaning that Betsson becomes the owner of all shares in NetPlay)
3 April 2020 – Trading of NetPlay shares on AIM to be cancelled

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For further information, please contact:

Ulrik Bengtsson, CEO and President Betsson AB
+46 (0)8 506 403 00

Pia Rosin, VP Corporate Communication Betsson AB
+46 (0)73 600 85 00, [email protected]

This information is information that Betsson AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, on March 23rd, 2020, at 13.00 CET.

Betsson to end NetPlay TV deals and close London office

Betsson has confirmed that its NetPlay subsidiary will not be renewing its television contracts with UK broadcasters ITV and Channel 5 as it prepares to close the division’s London office.

Betsson is to close its underperforming subsidiary’s office in London, with approximately 40 employees told their roles are under consultation for the next 12 months. Staff have been spoken to collectively and individually about opportunities at the company’s Malta office.

NetPlay’s online brands SuperCasino, Jackpot247 and Vernons will be maintained following the office closure, with responsiblity for their operation transferred to Betsson’s Malta office.

However, the long-standing agreements to broadcast interactive gaming programmes SuperCasino on Channel 5 and Jackpot247 on ITV – which carried over when Betsson bought NetPlay for £26m (€29m/$33m) in March 2020 — will come to an end in 2020.

“We have taken the decision not to renew with the TV channels,” Roderick Spiteri, Betsson’s head of external relations, told iGamingBusiness.com. “After the TV contracts expire we will move the operations to our Malta office and keep operating the brands from there.”

NetPlay first partnered with Channel 5 in 2009, then ITV in 2020. SuperCasino and Jackpot247 air each night for around two hours on the free-to-air channels.

NetPlay delisted from the London Stock Exchange following Betsson’s acquisition in early 2020. At the time then-Betsson CEO Ulrik Bengtsson said the deal is “a good example of our strategy to acquire subscale operators where integration with Betsson’s systems and processes can realise synergies”.

In its H1 interim report, Betsson said NetPlay had a negative impact on operating income, with the business, and that of Premier Casino, posting a loss of SEK53.5m (€5.2m/$6.0m) in the first quarter of the year.

Despite this, Spiteri said Betsson is still confident it can make a success of the NetPlay brands.

“The performance is on the lower side of our expectations however we always had a long-term outlook for the brands and believe we will eventually be able to bring up the performance,” he said.

The end of the TV deals are the latest decisive steps taken by Betsson since it commenced its ‘back on track’ strategy following a series of poor financial performances.

At the start of this year Betsson announced around 160 redundancies at its Malta headquarters as part of a plan to save SEK50-60m annually. Following a focus on product enhancement and marketing rather than M&A, the company announced an increase in revenue and profit for the third quarter, thanks to improved betting and casino performance across Europe and the key Nordics region.

The company is now preparing for its launch in the re-regulated Swedish market after obtaining a five-year licence.

“Sweden is the big one for us in 2020,” Spiteri said. “M&A remains on hold in the main for now, as we focus intently on our existing products and the back on track plan.

“Efficiency is the keyword in our back on track plan. We have been working towards increasing efficiency and performance in several parts of the company, most notably the product and marketing area.”

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